How to Conjugate the French Verb Passer (to Pass)

Meaning to pass, the French verb  passer  is an easy one to remember and the conjugations are not too difficult, either. French students who have studied other regular -er  verbs will find this lesson relatively simple to follow. By the end, youll be familiar with the basic present, past, and future tenses of this very common verb. How to Conjugate  Passer Conjugations are used in French in the same way they are in English. We add certain endings to the verb stem to form the various tenses. This helps us use the verb properly and form complete sentences. Since  passer  is used in many common expressions, its important to memorize the conjugations. To begin, well look at the indicative verb mood, including the present, future, and imperfect past tenses. These verb conjugations are formed by adding  the regular -er  endings  to the verbs stem of  pass-. Using the chart, match the subject pronoun of your sentence with the appropriate tense. For example, I am passing is  je passe  while we will pass is  nous passerons. Try practicing these in context to aid in memorization. If you need some ideas,  passer  is used in many idiomatic expressions that youll find useful as well. Present Future Imperfect je passe passerai passais tu passes passeras passais il passe passera passait nous passons passerons passions vous passez passerez passiez ils passent passeront passaient Passer  and the Present Participle The  present participle  of  passer  is  passant. This was formed by adding -ant  to the verb stem. Not only can  passant  be used as a verb, in some contexts it may also be an adjective, gerund, or even a noun. Passer in the Past Tense The imperfect is the past tense, though its also common to use the passà © composà © in French. This requires the construction of a short phrase that uses the auxiliary verb à ªtre and the past participle passà ©. Putting it together is quite simple: use the subject pronoun, conjugate  Ãƒ ªtre  to the present tense, and attach the past participle. For example, I passed is  je suis passà ©Ã‚  and we passed is  nous sommes passà ©. More Conjugations of Passer As you build your French vocabulary, you will find other basic forms of  passer  useful. For example, if you wish to express that the action of passing is uncertain, the subjunctive verb mood is used. Similarly, if it is dependent on something else also occurring, you will use the conditional verb mood. In rare cases, you might encounter the passà © simple or the imperfect subjunctive. While the other forms of  passer  should be your priority, these are good to know as well. Subjunctive Conditional Pass Simple Imperfect Subjunctive je passe passerais passai passasse tu passes passerais passas passasses il passe passerait passa passt nous passions passerions passmes passassions vous passiez passeriez passtes passassiez ils passent passeraient passrent passassent You will use the imperative verb mood when using  passer  in short  commands and requests.  When using it, skip the subject pronoun, so  tu passe  is simplified to  passe. For the phrase Pass it! you will say Passe-le ! Imperative (tu) passe (nous) passons (vous) passez

The Between Rich And Poor Social Classes - 1433 Words

British novelist Benjamin Disraeli once wrote: â€Å"There are two nations; between whom there is no intercourse and no sympathy; who are as ignorant of each other s habits, thoughts, and feelings, as if they were dwellers in different zones, or inhabitants of different planets; who are formed by a different breeding, are fed by a different food, are ordered by different manners, and are not governed by the same laws †¦ the rich and the poor.† A description of industrial England during 1845. However, these words could easily be applied to modern America. â€Å"Social mobility has been sliding in the United States. Within the past decade, there has been a growing gap between rich and poor social classes. A poor kid in America now has about the same chance of becoming a rich grown-up as in socially rigid England (Ferguson). Moreover, this fear of an increasingly socially rigid America has inspired several reforms to take place. Most notably, higher minimum wages, in an ef fort to reduce household poverty [...] to protect unions from low-wage competition, and to promote social justice and other normative/ideological goals† (Kaufman), which are all important attributes for a socially elastic society. To exemplify this, last year the highest minimum wage in American history was passed. Enter Seattle, â€Å"Members of the Seattle City Council recently voted unanimously, nine to zip to increase the minimum wage from $9.32 to $15. That’s a 60 percent increase† (Bustamante) in an effort toShow MoreRelatedâ€Å"How and why is a social group represented in a particular way?† In the Great Gatsby1136 Words   |  5 Pagesthe prescribed question, â€Å"How and why is a social group represented in a particular way?†. The text that will be analyzed is The Great Gatsby and the part of the course that will be dealt with is literature and critical study. 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Gaskell places emphasis on the differences that separate both classes by describing the lavish, comfortable, and extravagant life that the wealthy enjoy and compares it to the impoverished and miserable life that the poor have to survive through. Though Gaskell displays the inequality that is present between both social classes, she also shows that there are similarities between them. The tone and dictionRead Moremarx and carn egie1126 Words   |  5 Pages My Ma English 1A Prof. James Click 2-19-2014 The Problem of Rich and Poor For centuries, many philosophers have discussed the issue of class struggle. Karl Marx and Andrew Carnegie both developed theories of the unequal distribution of wealth a long time ago; however the only Carnegie’s ideology could apply to American society today. In â€Å"The Communist Manifesto†, Marx first introduces the two main social classes: bourgeois (the upper class) and proletarians (the lower class or working

Influence From The Business Environment On Environmental Purchasing D

Question: Influence From The Business Environment On Environmental Purchasing for Drivers and Hinder? Answer: There is necessity to adjust some fitting option when a business organization is framed with respect to its general prosperity and future establishment. Improvements of a business depends on various different variables such as political, social, economical, etc. however, it is very vital to enumerate these variable which are responsible for the growth of an organization. Therefore, for any entrepreneur it is important to look after the environment before setting up a business whether the environment is kind of business or not. As, the environment have significant impact on the business. An entrepreneurs needs to take care of the risks such as financial business or current economy is solid, which could affect the business. As risk may occur at any time and any stage so alertness regarding these risks is required (Jolly, 2012). Different Types of Organization Purpose Regarding organization there are few fundamental concepts. Earlier there was perception that organization is assemblage of peoples who used to distribute and share the same kind of purposes similar to a company organization, a fund or a university. And after the broad learning it is learnt that the organizations can be mainly categorized under three major classes and those classes is Public Sector, Private Sector, and Third- Sector. These organizations are deeply involved in the business activities. The mission, vision and target policy of any organization or firm are already defined such as to whom the organization is going to serve and please, what are the goals and what should the company will do, etc. So, firms work out to advance from the mission and statements of objectives. To authenticate the parts and obligations of the representative recall is examined by the objectives of large organizations. The organizations set their objectives and mission for the future exercises and o n the basis of objectives and targets of the organization vision is developed. For an organization vision articulation is tow point or the chance to build up later on (Eaton et.al, 2011). 1.2 Goals about the employees and customer satisfaction, market share, returns to shareholders, diminishing waste and cutting contamination and so forth. For achieving the objectives, success strategies are made by the BOD and holders to empower it in attaining the objective of fulfilling the stockholders and stake. The partner who have enthusiasm for the association, got effected by it. No stakeholders are shareholder but all share holders are stakeholders. The target created by the organization in the light of the stakeholders, stakeholders is wide variety in the organizations. Minimization in grumblings of the purchaser and building and maintaining the level of customer satisfaction must rational so there it is difficult to impart them. More business is the term directly related to the term more fulfilled customer. And to attain this, company require the positive attitude and cheerful employees (Manova, 2013). Figure: Business Stakeholders Reviewing wages at regularly basis, raising premium and bonuses if required and training sessions arranged for introduction of legislation to the employees and timely payments and tax return to the suppliers accountants are the various purpose of organizations stakeholders. Financial Stakeholders: Shareholders Suppliers Employees Customers Partners Social Stakeholders: Government Local Communities Friends/Family Civil Society (Thakur et.al, 2013) Key benefits With the help of improved organizational capabilities competitive benefits are increased Along with the organizational strategy configure the improvements activities at each and every level. Litheness to respond quickly to opportunities For constant improvements in an organizations performance, implementing the reliable approach. For the unremitting improvements of an organization, staff training tools and methods would be provided Making unbroken improvements of the services, processes and systems an aim for individual within the firm or company. Set the target to lead uninterrupted improvements, and effective measures to examine it. Identification and support the enhancements (Manova, 2013). 2 To secure the investors enthusiasm, reduce the circumstances of conflicts, usual, ethical and official responsibilities, satisfying and assuring the different stakeholders, are the important responsibilities. For the perspective of the firms shortcomings and qualities internal assessment is the most vital key. In an administrative method counting assessing and effectively using the approach of quality chain investigation. To become an effectual competitor in the field of business what is required to achieve? Other significant practice to portray a business its present, competitive focal point, mission and vision are long haul market objectives (Eaton et.al, 2011). Allocation of resources In economics, allocation of resources takes the central theme. The research of Human resources determines how the distribution of manpower among goods and services are apportioned among consumers. The particular research incorporates economic, opportunity, goods and service costs and distribution of the same among producers. Economic System A nation or state allocates resources and apportions goods or services in its own community with a well-organized plan. Thus the systems in the economy organize and motivate human labor, product and services, machines, technological advancements for production enhancement. The three kinds of economic systems that come to forefront are Free Market, Centrally Planned, Mixed market. Free Market Economic System A free market economy is the one that do not have government intervention or it is at the minimum level. Thus a free market economy is determined by the market demand and supply and the resource allocation is done accordingly in accordance to those. Centrally Planned Economy System The government ruled economy where the decisions are made by the state over market demand or supply is a centrally planned economic system. Mixed Economic System The economic systems that have the element of both government regulation and market demand are the private economic system. Few concepts those are indicators of economy are Gross Domestic Product GDP, Deflation, Balance of Payment, Inflation (Manova, 2013). 2.2. The government regulations tries to give the voice to the dominant political forces as social priorities. These are expression of will for those who forms the government. The competitive factors are the businesses invisible hand or the market competitive forces, regulations in the market of operations, internal dynamics. These regulatory factors are thus the social will and peoples choice. Fiscal Policy The state develops a policy which determines its borrowing outside the state, operations, financial conditions of the various state institutions and bodies those determine the distribution and investment as well as the consumption to determine the level of taxation to be levied upon the people, expenditure is called the Fiscal policy. To combat the volume of planned investments and the additional resources that are acquired through the internal as well as the external debts can be done by the accumulation of sufficient public savings. For the operation and the provision of the public service, the private sector must be absorbed. The private sector is also given the provision to generate savings through the tax instruments, spending, currency, pricing, tariffs which can be utilized for the purpose of economic development and enhancing investments (Thakur et.al, 2013).. Monetary policy: This action is undertaken by the Central Bank which is done by making changes in the monetary variables of the economy so that the economic growth within the economy is influenced. The economic variables that might be changed as a policy are the inflation rate and the monetary instruments where the Central Bank operations and the regulations made by the commercial banks by changing the interest rate, foreign exchange reserves. 2.3 The competition policy is the foundation stone which a common characteristics of the business operations of any organization. The competition policy is considered to be the agreement between the France and Germany. France was on the lookout to establish a common financial service policy and Germany on the other hand strict competition rules within the agreement. Thereby there can be a complement of the free goods movement when the common market phenomenon is implemented. This is logically established because as the goods are supposed to circulate freely within an economy the Member States can abide by the common competition policy in order to insulate the business and consumer confidence. There are two parts of this policy. The first is the company rules and the second are the rules that are against the state intervention (Manova, 2013). Four types of Market structures are: Perfect competition- which is characterised by many sellers and buyers who are price takers. Oligopoly- there are few sellers who have limited control over the price. Monopoly- The characteristics include single seller in the market with substantial power over the market and the price. Monopsony- The feature is there is only single buyer with substantial control over the price. If there is no demand for any good, then the market is not exceptionally well for the supplier. The fundamentals of the understanding the market structure is the demand and supply. If the demand exceeds the supply then the price will increase and in the event of supply exceeding the demand then the price would drop and the business might go bankrupt. Just like the various types of market structure, there are various types of yield and the choice of values that would be utilized. Price is considered to be the negligible cost of the business if the business cant influence the price, it is like the fact that the price is already given to them. The implementation of the business models is diverse in nature. The monopolist is the single seller in the market with substantial business power. So it charges high price but this high price may diminish the demand. So the monopolist must consider both the negative as well as the positive side of the price increase. Under oligopoly, the determina tion of price is tangled up and depends on the collaboration among the organizations (Eaton et.al, 2011). 3.2 The market forces can be derived from the Porters five powers which include the threat of new entrants, buyers power, suppliers power, degree of rivalry and the threat of the substitutes. The threat of power is derived from the adjustments in the long run within the market. The power of the suppliers is influenced by the cost and accessibility of products in a free market. In the end it can be concluded that the amount of supply in the market will influence the price. Market is the real place where the strengths of demand and supply interact. This is the place where the buyers and the sellers communicate and exchange goods and services or contracts. Demand is described as the amount of goods and services that the buyers are willingly to purchase at a particular time period at the market price. The aggregate demand is the sum total of the individual demand within a market. As new buyers enter the market the demand for the goods increases at the corresponding price level. This can be indicated graphically with the negative slope of the demand curve. Suppose that the demand of the goods is determine through the capacity of its price. Considering ceteris paribus, demand is altered only by the changes in the price of the good. The versatility of the demand is influenced by not only changes in its own price but also the changes in the price of other goods and the other critical factors (Manova, 2013). 3.3 Planning is done under an uncertain environment. It is not possible to predict what is going to happen in the coming years and so no one can be certain about the internal and external environments. For this, the development of forecasts of an expected condition is necessary. When the organizations plan to make changes then they must forecast the external and internal environment, evolution of new organizations, current organization practices and behaviour which is important for the development of the business. When the companies decide prices it must also consider the recognition by the clients, conduct of the rivals and its own expenses. The operation of the firms can be generated in the long run and in the short run when only one variable can be changed and in the long run the all the variables can be changed These models help to gives the idea of teamwork, engagement, self control and the focus on the satisfaction and fulfilment (Breinlich et.al, 2011). The external environment is characterised to be complex, turbulent and uncertain. When the influence of the external factors increases then the organizational changes comes in. The international business was never considered seriously. However the functioning of the international organizations was rather complex and difficult in the sense that it never considered any human factors and behaviours in relation to different cultures. There was the urgent need to understand the requirements of the different cultures and the effects on the organizations. This is necessary for the development of the organizational behaviour in the multinational companies for the advancement of the intercultural communication, adaptation, encouragement and leadership skills. This will result in increasing the effectiveness of the organization (Jolly, 2012). 4.1 The global business gives the companies a competitive advantage through the cross border operations, sale of product to other countries, establishing firm in other countries and provide service jointly. The government have the authority to control the prices by setting high prices for certain firms and low prices for some other (Eaton et.al, 2011). The cost at the equilibrium is indicated by the interaction between the demand and supply. Value regulation causes abundant supply. When the companies decide prices it must also consider the recognition by the clients, conduct of the rivals and its own expenses. The operation of the firms can be generated in the long run and in the short run when only one variable can be changed and in the long run the all the variables can be changed (Manova, 2013).. There are three fundamental columns for the justification of government to strengthen these factors which are the potential advantage to the UK for the expansion of the trade and venture, proof of restriction to universal trade and the speculation of the disappointments from new business sector. The empowerment of the business requires expansion of Global forces that will initiate global trade. The International Monetary Fund (IMF) and World Bank are controlled by the part governments. The IMF is believed to provide financial support to the countries and the banks gives trust to pull improves the projects Thakur et.al, 2013). 4.2 The business is influenced by the factors like legal, political, social, technological and economical. The external environment and the competitors also affect the business activities. The significant obstacles in the international trade and investment, at an aggregate reciprocal level, and firm level, are deeply attributable to market and institutional disappointments; the boundaries significantly reduce the ability of the UK to reaching the maximum capacity. Advantages derived from the speculation liberalization, and global react imaginatively changes worldwide economy by being faster to seize new opportunities; International Trade and Investment the Economic rationale for Government Support Business is a process embraced by individuals whose qualities are mounded by society in which they belong. To some degree, the parts are really discrete from another part and it influences our lives and crates a obligation by introducing new practices. The business strategy components influencing the businesses are political, financial, social and technological. Social factors These factors provide some indications of tastes, Preference, behavior and lifestyles of society and thus broadly represent a nation. The change in the structure of the population influenced the buying habits as the consumers lifestyle is changing. For establishing a successful business the regional language, lifestyle and the religion culture of the consumer plays a very important role. Legal factors Legal factors are mainly connected with the alterations in government laws, regulations and policies. So for a business it is very crucial to consider the legal issues to sustain in the competitive market. The business should be very flexible as the laws are always changes. So the business should develop the policy in such a way so that they can adopt the change as and when required. Economic factors Economic factors mean those factors that have some effect on the changes economy. The demand for the product is automatically increased by the rise in the standard of living and lifestyle. So it can be an opportunity for the business that leads to success. The result of the increase in demand increases the price of the product. The condition will be reversed if the demand falls from the present level.. Political factors Political factors totally depend on the policies of the government. Business has to consider the degree of stability of the political environment as these factors greatly affect the operations of the business. In case of EU also the companies have to agreed with the governmental regulations. Technological factors Technological factors have an effect on strategies adopted by the business houses as they help them in new product innovations. This helps in reducing the cost per unit and helps in develop new goods. (Eaton et.al, 2011). 4.3 The European Union is a political and economic union. The member states are 27 in number and are situated in Europe. In 1951 The European Economic Community (EEC) was formed by taking the Inner Six countries. A common market is developed a system of laws which is applied to its member states. Benefits given by EU for its organizations: Exports increases sales and as a result the profits of the organization increased International trade helps operations of the organizations in operations when the domestic market is matured enough. Organization will be given new opportunities to attract more customers. UK national government and the European Union calculating activities of the business within the EU: taxation policy of the government and spending on account of subsidies support the laws and regulations for the business entity. (Manova, 2013). References Bjorklund, M. (2011). Influence From The Business Environment On Environmental PurchasingDrivers and hinders of purchasing green transportation services.Journal of Purchasing and Supply Management,17(1), 11-22. Breinlich, H., Criscuolo, C. (2011). International trade in services: A portrait of importers and exporters.Journal of International Economics,84(2), 188-206. Eaton, J., Kortum, S., Kramarz, F. (2011). An anatomy of international trade: Evidence from French firms.Econometrica,79(5), 1453-1498. Jolly, A. (2012).The Growing Business Handbook: Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies. Kogan Page Publishers. Jones, R., Souranta, M. (2015). Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US. InThe Sustainable Global Marketplace(pp. 319-319). Springer International Publishing. Klapper, L. F., Parker, S. C. (2011). Gender and the business environment for new firm creation.The World Bank Research Observer,26(2), 237-257. Manova, K. (2013). Credit constraints, heterogeneous firms, and international trade.The Review of Economic Studies,80(2), 711-744. Sun, Y., Guo, P., Ma, Z., Li, T., Dang, S. (2014, November). UK-based external business environment analysis of outdoor adventure clothing using the PESTEL tool and its future outlook. InInformation Technology Systems and Innovation (ICITSI), 2014 International Conference on(pp. 306-309). IEEE. Thakur, R. B., Lowe, C. N., Nicholls, T. (2013). Financial impact of certified ISO 14001 Environment Management Systems in UK and Ireland. InICSDEC 2012@ sDeveloping the Frontier of Sustainable Design, Engineering, and Construction(pp. 894-902). ASCE. Wagner, J. (2012). International trade and firm performance: a survey of empirical studies since 2006.Review of World Economics,148(2), 235-267. Welford, R. (Ed.). (2013).Hijacking environmentalism: Corporate responses to sustainable development. Routledge.

Scope of Philosophy of Education Essay Example For Students

Scope of Philosophy of Education Essay The scope of philosophy of education Is confined to the field of education. The scope of philosophy of education Is concerned with the problems of education. These problems mainly include ; Interpretation of human nature, the world and the universe and their relation with man, ; interpretation of aims and ideals of education. ; the relationship of various components of the system of education, ; relationship of education and various areas of national life Aims and Ideals of Education Philosophy Philosophy critically evaluates the different alms and ideals of education, These alms and ideals have been propagated by various philosophers in different times. They are character building, man making, harmonious human development, preparation for adult life, -development of thespians, -utilization of leisure, training for civic life, training for international living, achieving social and national integration, -scientific and technological development. Thus, philosophy of education critically evaluates different aims and ideals tot education to arrive at. B] Interpretation of Human Nature:- A philosophical picture of human nature Is a result of the synthesis of the facts borrowed from all the human sciences with the values discussed in different normative sciences. The philosophical picture, Hereford, Is broader as compared to the picture of man drawn by biology, sociology, psychology, economics and anthropology and other human science. C) Educational Values:- Educational values are determined by philosophical values. Educational values propagated by different philosophers have been derived from their own world, view and their outlook on the purpose of human life. D] Theory of Knowledge:-Education is related to knowledge. It is determined by 1 OFF ten source, Limits, criteria Ana means AT Knowledge . Nine Locutions AT all tense Tall thin the Jurisdiction of epistemology, one of the branches of philosophy. E] Relationship of education and various area of national life and various components of the system of education:- One of the most important contributions of the philosophy of education to the cause of education is the provision of criteria for deciding the relationship of state and education, economic system and education, curriculum, school organization and management, discipline etc. These problems have led to the evaluation of different philosophies of education.

Globalization and international joint ventures Essay Example

Globalization and international joint ventures Paper Globalization of businesses and companies are fast growing particularly through international joint ventures in order to take advantage of opportunities in the world market. Thus, IJVs proliferated globally. In this study, the IJVs in the oil and gas industry in Russia would be a good case to evaluate in terms of its implications to economic theories of development as well as considering the strategic importance of Russian oil and gas in the present as well as in the future of the world economy. A strategic alliance is defined as a partnership â€Å"between two or more firms which decide they can better pursue their mutual goals by combining their resources – financial, managerial, technological – as well as their existing distinctive competitive advantages† (Blanchard, 2006, p. 7-3). On the other hand, global strategic alliances involve partnerships between two or more companies located across national boundaries and increasingly across industries. Global strategic alliances may also be formed between a company and a foreign government, or among companies and governments (Blanchard, 2006). A joint venture (JV) thus is a strategic alliance between two or more companies, while an international joint venture (IJV) involves a global strategic alliance between organizations. JVs involve the creation of an independent company by the two or more parent organizations who are the parties to the business agreement. These JVs may be one of two types: Equity strategic alliances, wherein two or more partners have different relative ownership shares (equity percentages) in the new venture. For instance, in a JV involved three parent companies, one may have 50% equity, while the remaining two may have 25% equity each. We will write a custom essay sample on Globalization and international joint ventures specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Globalization and international joint ventures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Globalization and international joint ventures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These are also called equity joint ventures. Non-equity strategic alliances, wherein agreements are carried out through contract rather than ownership sharing. These are also called contractual joint ventures. Makino and Beamish (1998) identified four distinct forms of IJVs based on the IJV partners’ nationality and equity affiliation. These four types are: 1) IJVs that are formed between affiliated home-country based firms; 2) IJVs that are formed between unaffiliated home-country based firms; 3) IJVs that are formed between home-country based and local firms; and 4) IJVs that are formed between home-country and third-country based firms. Each of these different IJV forms differ in terms of incidence, performance, and likelihood for survival (Makino Beamish, 1998). In his research presentation, Blanchard (2006) outlines the following motivations for global strategic alliances, as executed through IJVs: To avoid import barriers, licensing requirements, and other protectionist legislation. To share the costs and risks of the research and development of new products and processes. To gain access to specific markets. To reduce political risk while making inroads into a new market. To gain rapid entry into a new or consolidating industry and to take advantage of synergies. Blanchard (2006) presents four significant challenges in implementing global alliances. First, while alliances present a faster and less risky route to globalization, in a highly competitive environment however, it is extremely complex to fashion out global linkages especially where many interconnecting systems are involved. These interconnecting systems form intricate networks, and many alliances fail or end up in a takeover in which one partner swallows the other. Second, usually the form of governance chosen for multinational firm alliances greatly influences their success, particularly in technologically-intense fields such as computers, pharmaceuticals, and semiconductors. Cross-border partnerships often become a sort of â€Å"race to learn† wherein the faster learner later ends up dominating the alliance and practically rewriting its terms. In a real sense, an alliance may actually emerge as a new form of competition between the parent organizations involved (Blanchard, 2006). Third, cross-border allies often encounter difficulty in collaborating effectively, especially in competitively sensitive areas. This breeds mistrust and secrecy, which undermines the very purpose of the alliance. The difficulty that these organizations deal with is the dual nature of strategic alliances – the benefits of cooperation versus the dangers of introducing new competition through sharing their knowledge and technological skills about their mutual product or manufacturing process (Blanchard, 2006).

Marketing Proposal Essays

Marketing Proposal Essays Marketing Proposal Essay Marketing Proposal Essay Our report analyzes the issues incorporated in NYF and recommend way to improve the situation. After evaluating the needs and wants of our existing and potential consumers, we decided to introduce a new product, which is Potatomade Noodle. Also, this paper will discuss the SWOT analysis performed, and evaluating what are the opportunities and strengths as opposed to our weaknesses and threats. Also, we have come out with an initial plan to market our new product. Through (1) Branding and Positioning; (2) Pricing; (3) Marketing channel; and (4) Promotion, we will bring the product toward success. ? 3? Introduction: the Company New York Fries (NYF) is a privately owned, Canadian franchise founded by Jay Gouldand his brother Hal in 1983. It specializes in fresh-cut fries and hot dogs. The firm’s concept is simple but their standards are high. New York Fries start with hand-cut fresh potatoes on site everyday and cook them in non-hydrogenated and Trans-fat free sunflower oil, which makes their fries low in saturated fat and cholesterol free. So their company mission is very simple: to serve customers with â€Å"REAL. FRESH. FRIES†. They are customer-centered policy that put customers as the essential consideration criteria to their products. Currently, there are over 201 stores across the world, but only two in Hong Kong. Agreement requires franchisee to open a minimum of 10 locations in Hong Kong and Macau within 5 years. New Product Idea There are several issues with NYF that make it less popular as opposed to other fast food restaurant in Hong Kong. NYF sales are significant lower than other competitors. The lack of variety and popularity of NYF (HK) are the main concerns of our marketing strategy group. As we found in a survey conducted by our group. There are 70% of participants who did not know anything about New York Fries. Among those who knew the existence of NYF, there are more than 50% of them thought NYF offers limited choice of food. 1 Therefore, we have decided to enhance the variety of food and introduce a whole new concept of fast food, the Potato-made-noodle. Besides providing varieties to the 1? Refer? to? appendix? I? ? 4? consumers, we choose potato made noodle because potatoes are more filling and will be able to satisfy consumers’ hunger, especially for those who need to be full during their long working day. Also, potatoes are generally healthy as well. Our product is a freshly potato made noodle, either western or Asian style. These noodles will be freshly made by a selected supplier and delivered to our stores promptly everyday. They will be served in different flavors like chess baked noodle, oriental style soup noodle (spicy/nonspicy/chicken flavored, beef flavored) and other flavors. Besides adding to the variety of foods sold in NYF, this new product also solves the issue of health concern of their customers. Customer Needs and Wants For our targeted customers, they have a similar desire for a benefit that is fast-served yet healthy food. Thus, we serve these customers with a new concept of fast food: highquality, convenient, delicacy, fashion and prestige. Although it seems that the new concept is irrelevant to NYF’s current business line, it is in fact consistent with the firm’s current mission, which is to actively change the business in order to satisfy their customers’ needs and wants. In addition, modern consumers are actively seeking for a highly fashionable lifestyle, which might also affect their eating habits. Also, we believe that potato made noodle is more filling, and will able to satisfy our consumers’ hunger during break time. In contrast to wants, products will only be successfully introduced if consumers are able to afford, thereby converting wants to demands. We believe our targeted customers, who are ? 5? the white-collar working class, have the purchasing power to afford a bowl of potato noodle served by us. Targeted Market Segment In Hong Kong, we are targeting Asian who has tradition of eating delicious noodles. Our target customer group is aged from 20 to 45 years old, with a monthly income of $10,000 to $50,000. They are mainly the white-collars, who are in the working or middle class. They are status-oriented achievers and always demand for fashionable way of enjoying traditional foods. We target to serve our noodles as a quick lunch during the customers’ limited break-time. We believe the noodles will be beneficial to those who seek for high quality, healthy and fashionable fast food. Our target segment is relatively small but well defined at this stage in order to achieve greater market share at the introduction of our potato noodle. SWOT Analysis Strengths Since NYF has been specializing in potatoes for more than 20 years, this provides us sufficient resources and abilities to produce potato products. Also, we have a strong and effective supply network in both North America and Hong Kong, which enables us to obtain cheap potatoes supply. These ensure that we are able to produce superior potatoes with current skills and knowledge. ? 6? It has a long established image of best potato product’s providers, which is mainly based on our long-term outstanding brand-service to the customers. For those who knew about NYF, they thought NYF provides the best fries (potatoes), compared to their competitors, McDonalds and KFC. Due to the experience obtained in past years, the production technology is complete, which means that NYF is able to provide variety of sauce flavors. Weaknesses Low variety of food because of their specialization. This situation may cause failure in attracting more customers who may have varieties of tastes on food. Limited consumer groups since the majority of our consumers are young adults, who are below 40 years old. Our service seems to be inaccessible because there are only two stores in Hong Kong nowadays. The relative number of branches of NYF in Hong Kong is too small and people may find it hard to find our location. However, we would look into the further business expansion upon the reform of NYF. Our current line of food maybe relatively unhealthy, because we usually provide fried food, which is always the pronoun of rubbish food and it doesn’t fit the modern concept of â€Å"good food†. NYF is yet to get popular in Hong Kong. Publicity and advertisement are obviously not enough due to limited investment on advertising. ? 7? Opportunities Increasing emphasis on healthy food will bring us a new opportunity because nowadays people prefer to eat healthier food with the illusion that the so-called healthy food can always make them healthy. We think that providing modern healthy food can both increase the turnover of our company and the image of our own brand. At the same time, we are aiming to change the stereotyped perception of consumers toward fast food. There are more people emphasizing on efficiency these days. Therefore, they want faster-serving foods. This potato noodle will be served like a fast food. Thus, this will serve the benefit seek by customers. According to the our daily observing, people nowadays prefer new fast food concept, they are totally bored with traditional fast food like fries, burgers etc. Our new concept of fast food may refresh their discerning taste. Potato is one of agriculture products that have an elastic demand. Therefore, supplier cannot exploit the company by increasing their price, as supply of agriculture product always exceeds the demand in the economy. Threats There are too many competitors in Hong Kong, and we always have to face substitute’s threat. For example, the other fast food provider, noodle stalls and etc. ? 8? It will be hard to make the public to change their stereotyped perception toward fast food, which is â€Å"fast food equals junk food and potato equals fats†. If this is not well encountered, we could not deeply develop this new market. In the process of developing our new product, we also have to face the dietary of modern world people: they always reject fast food. And this will force us to think of different efficient ways to change this kind of dietary. Branding and Positioning NYF has got reputable brand equity. Since its establishment back in 1983, NYF has been established as a fresh potato fries provider, offering exceptional fresh and best fries in town. We would be using the manufacturer’s brand, NYF for our new product. We are introducing a new product to the existing brand, the potato noodle. Thus, it would be a brand extension for NYF. This would save a little cost as a result of slightly less advertising cost. It would take less time than normal new brand development for consumers to accept our product. This is because existing loyal consumers are more likely to accept and try out our new product. Besides, the brand extension is also consistent with the current brand’s image, which is providing fresh potato-related products to consumer. In relation to managing the product life cycle, we believe it would have a relative longer life than normal fast food, as it is less likely to trigger any health issue as compared to other fast food. This can be supported by the long history of noodles restaurant in Hong ? 9? Kong, which are still earning significantly large profit at present. In addition, NYF marketing team will be innovative in future to invent more flavours to the potato noodle in order to extend its maturity stage of product life cycle. Our positioning statement would be â€Å"To customers who need fast, healthy and delicious food, we cook the best potato noodles†. Our positioning strategy will focus on the following two differentiations: Product Differentiation In contrast to the prevailing unhealthy, fried fast food, we developed the new fast food concept: the potato noodles. We choose the best potatoes and specialize in delicious, healthy potato-made noodle, which is different from McDonald and KFCs fried chicken. Potato noodles will fulfill the eating habit of Asian people and those who like to eat potato Image Differentiation New York Fries will continue to use yellow sunflower as their symbol, which indicated that the food is made with sunflower oil, which is healthy. Yellow sunflower also conveys the information of brightness, happiness, and loveliness to pleasure our customers. Overall Positioning Our product is offering the â€Å"more for same†. We are offering the more added value noodle at market price for other noodles. NYF will be able to have slightly more advantages in cost control as we have been in this business for years. We are able to offer a distinctive quality of noodle as compared to our competitors, other noodle providing restaurants. ? 10? Pricing The market our company operates in is a monopolistic competition market where there are many buyers and sellers trading with differentiated offers. Product differentiations are particularly essential in order to achieve high turnover. We are setting our price at market price so that consumers would purchase our products rather than the competitors. Market penetration pricing is a suitable pricing strategy for our new product. This is because consumers are not very aware of our company. In order to attract a large number of buyers, it is better for us to set a low price to gain a larger market share quickly. Once the consumers are confident and more loyal to our product, we can then evaluate and raise the price to increase our profit margin in future. Initially, we would propose that the price for a bowl of standard potato-noodle would be charged at around HKD$25-HKD$35. Promotion This promotional strategy will last for 3 years as there are three stages that we want to achieve from time to time. Firstly, in the Stage–Brand Recognition: advertising and sale promotion and buzz marketing are crucial to enhance people’s recognition toward NYF. Advertising: in lifestyle and fashion magazine and on buses: We want to advertise in some local magazine, for instance, Readers’ Digest and Milk. Since the above magazines are well circulated in Hong Kong, the readers are mostly working classes or even adolescent who are our targeted customers. Compared to ? 11? advertising in some TV channels, advertising in magazines is a cheaper method to approach our potential customers. It can also lower our promotional cost. Also we need to increase the exposure of our brand name. Advertising in outlook of buses is one of our promotional means. It is not only inexpensive, but it also spreads our messages to a huge audience. Online banners on strategic websites: Nowadays, internet is a bridge to communication. People use it as an information channel to get the first-hand information, especially in some forums, for examples, Uwants and Discuss. It is hoped that the online banners on these two forums could get people’s attention. Sale promotion and buzz marketing Our company will offer some sample tasting of potato noodles outside our branches for the first week of selling. Participates are required to fill in the evaluation form after tasting for further improvement. The cost of sample tasting is low. It could also attract more potential customers to try our new products. Also we will offer price packs in first month after the first selling. This price packs mainly aims at stimulating our sale and attracting more customers. As one month after the first selling, people may lose their curiosity to try our new products, therefore, launching price packs can help customers’ lower their defensive to the new products. The price packs can be launched for a year until the start of the second stage of promotion. ? 12? Second Stage would be Brand Knowledge. The amount of advertisements will be sharply decreased and the format of the ads will have slightly changes. We will focus on the public relations in order to build up the company image in the community. Informative advertising in lifestyle and fashion magazine Milk and Readers’ Digest will be continued to act as our communication platform. We will invite some gastronomes and editors to try on our new products and write some commentary and recommendation in order to attract more new customers. Public Relations in continuing the donation to National Kids Cancer Ride: NYF has been longed established the donation to National Kids Cancer Ride. There will be three days of selling in August where all sales revenue will be all donated to National Kids Cancer Ride. Also, we will organize a range of fundraising activities for Children’s Cancer Foundation, which is a local charity organization. Hong Kong people concern about whether the company is ethical or not. It is believed that the donation for these organizations can act as differentiation with other similar fast food shops in Hong Kong. Third Stage is the Brand Preference. Advertising and public relations will be continuously launched. It is hoped that all the promotional means could be deep-root in many Hong Kong people’s mind in order to help people remember the brand of NYF and choose it as the first priority in comparison with other fast food shops in the local. We will advertise in the Cable TV because it is cheaper than TVB and have more potential customers than ATV. Wewe will emphasize on our strengths in order to compete with ? 13? other prevailing products. Although the cost of the broadcast in TV channel is relatively high, it can reach many audiences. From a psychological research, when the same picture is broadcasted on the TV nonstop, it simulates peoples’ purchasing power. In relation to public relation, we will continue the donation to National Kids Cancer Ride and Children’s Cancer Foundation. Charity works will be continued because it not only acts as a promotional means, but it is also a social responsibility. For Sale promotion and buzz marketing We will continue sample tasting. After collecting evaluation forms from the first stage of promotion, we will amend it and launch a second round for customers to try on. The sample tasting will launch at the third year. It is hoped that different sauces of potato noodle enhance the variety of the existing products. In addition, we aim at boosting the sales of potato noodles and providing opportunities for new customers to try our product in a cheap price through price packs Place (Marketing Channel) NYF adopted the vertical marketing system (VMS) as its channel structure. We understand that cooperation and efficiency between channel members are important in order to deliver our products to customers smoothly. Therefore, we use contractual VMS which is a franchise system (service firm-sponsored retailer franchise system), NYF will grant franchise to retailer shops in different parts of the world to operate business. This system is unified; coordination and conflicts management are attained through contracts and agreement. ? 14? NYF is popular in Canada and US but not in Asia. The limited number of branches in Hong Kong makes it inconvenient and inaccessible for customers. Our products cannot reach our customers efficiently. Therefore, we have a new distribution strategy. In order to satisfy customer needs, we will open 2 branches in Central and Admiralty, and 1 in Causeway Bay, which are accessible for white collar working class as well as teenagers. We can provide them quick and healthy potato noodles during their limited lunch time. As these places have high pedestrian flow, this can easily attract customer’s attention and raise NYF popularity. Morever, NYF uses selective distribution, which has good market coverage and a moderate cost. As from the franchise agreement, opening more branches are inevitable in the coming years. In this way, our new product, potato noodle can easily reach the targeted customers and at the same time with more control and less cost than intensive distribution. For international distribution channel, NYF will first introduce potato noodles in Hong Kong and other parts of Southeast Asia, we will test the response from customers and collect feedback. Then we will continue to improve our product. When our product becomes mature, we will introduce potato noodle to Canada and US. We will establish potato noodle as an exotic, oriental and healthy fast food. ? 15? Appendix I Attached result of our online research (survey). There were in total 60 participants to our survey conduct. ? 16? ? 17? Apendix II (online survey questions) Cognition of New York Fries Author: yyy We are doing a marketing plan on a fast food company New York Fries. Our goal is to investigate the Hong Kong people of cognition toward New York Fries. It would be much appreciated if you could kindly spare some time to fill in the following questionnaire. Your information provide for academic purpose will be kept confidential. It will be discarded properly. ? 18? Thank you. End ? 19?

What happens after we die Essay Example | Topics and Well Written Essays - 1250 words

What happens after we die - Essay Example In the modern times, people became interested with its occurrence that they applied science to test about the life after death. Some peer-reviewed studies had found such memories in children but they remained non-conclusive because no tests were sufficient to measure it.It was even doubted greatly by skeptic scientists. The life after death seems to be hard to be proven. It may or may not exist. Some naturalists may just say that life will just cease once biological death approaches and consciousness will fade too. It only means that the concept of the soul is even under debate if it truly exists or not. Personally, I may think of the concept of life after death as subjective because various people have different notions regarding it. It is still not proven by science until now. For the paper regarding the life after death, the focus would be on the work of Joseph Pieper, the author of Leisure: The Basis of Culture. Pieper was a philosopher from Germany who was the primary proponent of the New Thomistic wave as a philosophy since he is part of the Catholic Church. Joseph Pieper learned various fields in social science from sociology to philosophy from popular universities. He had worked as a writer and sociologist until he pursued being a professor in the University of Munster where he also studied. His perspective was influenced greatly by the ways of Thomas Aquinas together with the ideologies of the Greek philosopher Plato. In the first chapter which is entitled The Philosophical Act, Pieper was very philosophical. The meaning was so deep in the chapter where he talked about the common good and the common need (Pieper 78). He might want to tell something about how philosophy can cause disturbance but it was left to the reader to identify what kind of disturbance did Pieper want to convey to the readers. Probably he tried to connect the philosophy of common good and common needs as people go for the utilitarian world filled with work to satisfy the needs to s urvive. I can see his point regarding the philosophy that he promotes. Nowadays consumer culture is prevalent and sometimes it goes beyond the necessity. As a result, crimes increase, imbalance in nature is observed and destruction of the environment is noticeable and all of them happen in the name of greed. People live on the outside world and I may not say that I am not part of it. Sometimes being too busy with the supply and demand, people become accustomed to the materialistic world where all that matters is the functional basis of living and things are compartmentalized. Probably Pieper did not say that it is bad to engage in such a world or system but he wanted to also point out the importance of the oneness or the unity of people despite of differences. It is even linked to the practice of spending the seventh day of the week as a break from work and worship God. For him, it is also an essential component in life that even transcends beyond the common needs which the utilitar ian world provides. It only shows that the common need is a subset of the common good because the latter is more complex which requires something beyond the physical and material needs. December 1, 2012: Leisure: The Basis of Culture Chapters One and Two Another thing that Pieper pointed out was the definition of leisure. Sometimes culture had dictated what leisure is but actually the roots of leisure is seen when people are at work. They are busy. He also pointed out that leisure should involve not just the mechanistic or functional way of doing things without having time for rest or not serious activities. Sometimes work becomes not so engaging and people just do what they are doing for the sake of doing it. It is in contrast with what Pieper had said that work can be leisure if people have the time to reflect or contemplate. He pushed the idea of having enjoyment and appreciation on what is being done. Personally, the writer of the reaction paper thinks of it as an art